Make Way

The 2020 WNBA season anthemic commercial spot, Make Way, set a new tone and spirit for women's basketball and served as a declaration to make space for the WNBA and the women in the league behind it to shine — on their own terms.

Year
2020
COMPANY
Project
Video
MY role
Creative Director
It's time to Make Way for the WNBA and the women behind it.

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Commercial

In this declaratory commercial spot, a mix of mid-game clips are coupled with close-ups and voiceovers, and off-court stylized captures juxtapose the extreme athleticism, which showcases the confidence, multitudes, and dedication that the players of the WNBA embody.

Make Way
Make Way