The WNBA's first-ever short film "We Are The W" is a powerful and inspiring short film centered around the untold personal journeys of three players at different stages of their careers who make up the collective 144 WNBA players.
One of the most critical aspects of "We Are The W" is how it tells the athletes' stories and the sense of community and sisterhood among WNBA players. The film doesn't just focus on the women's athletic achievements, but instead shifts attention to their struggles and triumphs in making a name for themselves as professional athletes. The film reveals that WNBA players are not just athletes but also daughters, sisters, scholars, pioneers, trendsetters, leaders, activists, survivors, and much more.
Telling diverse stories of the women of the WNBA is crucial in inspiring the next generation of female athletes, who might not otherwise see themselves reflected in sports. While "We Are The W" features athletes from different backgrounds, experiences, and perspectives, ultimately, they are just three stories of the Black women who make up 80% of the 144 WNBA players. Through this project, diversity is reflected not just in the players who star in the piece but also in the directors and production crew — who almost entirely identified as either female, a person of color, or LGBTQ+— a rarity in sports productions today, which highlights a much-needed change in the industry.
This story became our highest-performing off-court content piece of 2022.
